Shetty will be seen in a series of TVCs and social media campaigns of Nourish promoting the extensive range of flours, pulses and dry fruits…
Nourish, one of the ambitious brands of BL Agro Industries Limited, edible oils and food products company, announced the launch o
f a series of
television commercials starring Bollywood Diva and fitness icon Shilpa Shetty. First TVC promotes Nourish Extra Chokar Atta, the second one is for Nourish Unpolished dals while the third one talk s about Nourish Premium Dry Fruits. The crux of all the advertisements is to eat healthy and nutritious rather than choosing ordinary products. The advertising message in all the three TVCs revolve around ‘Do Baatein’, – an interesting concept that there can be two different outcomes for each situation. Shilpa and her family is seen teaching each other the importance of eating good quality and nutritious food in a funny manner.
The TVCs created by Leads Brand Connect, a multi-dimensional creative agency, have been launched on the national television channels and plans to roll out the 360-degree communication through TV, print and digital media in the coming months. The company has also rolled out its social media campaign on Facebook, Instagram, Twitter and LinkedIn. Shilpa will be seen in series of TVCs and social media campaigns of Nourish promoting the extensive range of flours, pulses and dry fruits.
With the tagline ‘Sadharan Chodo, Nutrition Chuno’, the ads emphasize the virtues of good eating and healthy living by choosing good quality food products over small savings.
In the first ad, Shilpa is seen convincing her brother in-law and the rest of the family of the benefits of focusing on quality of the food products rather than small savings by her “Do Baatein” approach, where if they continue to focus on small savings over quality, the choices may lead them to unforeseen situations.